Which strategy is a hallmark of proactive PR?

The hallmark of proactive public relations is anticipating potential issues. This strategy involves being forward-thinking and identifying potential challenges or opportunities before they arise. By being proactive, PR professionals can create plans to mitigate risks or capitalize on favorable situations, enabling organizations to maintain a positive image and foster strong relationships with their audience.

Anticipating potential issues allows PR practitioners to develop messages and campaigns that address concerns before they become problematic. This can include preparing crisis communication strategies, conducting regular risk assessments, and staying informed about industry trends.

In contrast, responding only after issues arise indicates a reactive approach, which does not provide the same level of control or foresight that proactive PR aims to achieve. Thus, focusing on anticipation and preparedness is fundamental to effective public relations practice.