Which of the following is a primary focus during a communication audit?

The primary focus during a communication audit is reviewing message clarity. A communication audit is a comprehensive assessment of an organization's internal and external communication processes. It aims to evaluate how effectively the organization communicates its messages to its various stakeholders.

Message clarity is essential because it directly impacts how the audience perceives and understands the information being communicated. A communication audit involves analyzing communication materials, channels, and strategies to ensure messages are clear, consistent, and aligned with the organization's goals. This assessment helps identify areas where communication may be falling short and provides insights into how to improve message delivery.

In contrast, technology implementation, employee training sessions, and sales forecasting, while important aspects of organizational operations, do not specifically focus on communication effectiveness or clarity. Instead, they pertain to broader operational or developmental strategies rather than the specific goal of assessing and improving communication practices.