Which of the following is a key component of a public relations plan?

A budget is a fundamental component of a public relations plan because it outlines the financial resources required to implement various PR activities and strategies. It allows PR professionals to allocate funds effectively across different tactics, whether it's media outreach, event planning, advertising, or research. A well-structured budget ensures that the public relations efforts are sustainable and can achieve their intended goals within the available financial limits. By setting a clear budget, organizations can prioritize their initiatives and assess the potential return on investment for each PR activity.