Which management function is aimed at influencing public perception of an organization?

Public relations is specifically focused on managing and influencing the perceptions and attitudes of the public towards an organization. This involves creating strategic communication efforts to build and maintain a positive image, fostering relationships with various stakeholders, and addressing public concerns. Through various tactics, such as media relations, community engagement, and promotional campaigns, public relations plays a crucial role in shaping how an organization is viewed by its audience.

While marketing primarily focuses on promoting and selling products or services, and crisis management deals with addressing and resolving negative events that could harm an organization's reputation, these functions do not solely address the ongoing management of public perception. Similarly, internal relations is centered on communication within the organization rather than with the external public. Thus, public relations is the management function that is most dedicated to influencing public perception.