Which function is specifically designed to handle the responses during a crisis?

Study for the University of Central Florida PUR4000 Exam. Prepare with flashcards and multiple choice questions, each question with hints and explanations. Get ready for your assessment!

The function specifically designed to handle responses during a crisis is crisis management. This area focuses on preparing for, responding to, and recovering from crises that can impact an organization’s reputation, operations, and stakeholders' trust.

Crisis management involves the development of plans and strategies that guide the organization in effectively communicating with the public, media, and internal stakeholders during emergencies or unexpected events. This function is crucial because timely and appropriate responses can help mitigate damage and restore confidence in the organization.

While other functions such as internal relations, publicity, and public affairs play important roles in overall communication strategies, they do not specifically focus on the unique demands and challenges posed by crises. Internal relations tends to focus on communication within the organization, publicity aims to promote positive media coverage, and public affairs involves managing relationships with stakeholders and the public regarding policies or issues. None of these are tailored specifically for crisis situations in the way that crisis management is.

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