Which aspect of Bernays' philosophy emphasizes understanding and applying social science in PR?

The correct choice reflects Bernays' emphasis on understanding and applying social science within public relations practice. "Engineering Consent" refers to the strategic approach Bernays advocated for in PR, which involves using psychological and sociological principles to influence public opinion and behavior. He believed that by applying scientific methods and research, PR practitioners could effectively shape and engineer the consent of audiences toward a particular message or cause.

This concept highlights the importance of understanding audience motivations, attitudes, and behaviors—elements derived from social science research. Bernays envisioned PR practitioners as professional communicators who could lead public opinion and generate consensus through systematic planning and execution based on empirical insights. His work laid the groundwork for modern public relations as a field driven by research and analysis, distinguishing it from mere promotion or advertising driven by persuasion alone.

The other choices may touch on important aspects of communication strategies but do not inherently emphasize the integration of social science in the same way. "Public Be Damned" reflects a more traditional view of public relations that does not prioritize audience understanding. "Social Influence" pertains to the broader dynamics of how individuals and groups affect one another but lacks the specific focus on the application of social science in PR. "Media Manipulation" suggests a more deceptive use of media tactics without a