What was the expected growth rate of corporate public relations by 2016 according to recent data?

The expected growth rate of corporate public relations by 2016 being 12% reflects a significant recognition of the increasing value and importance of public relations within the corporate sector during that period. This growth can be attributed to several factors, including the rise of digital communication platforms, the increasing demand for transparency and ethical practices in business, and the need for effective crisis management strategies. As businesses faced more complex communication challenges in a rapidly evolving media landscape, the role of public relations became crucial for maintaining positive stakeholder relationships and managing public perception. Moreover, the integration of strategic communication into overall business strategy highlighted the necessity of skilled public relations professionals, leading to a buoyant job market and investment in these services. This robust growth rate underlines how corporations were beginning to prioritize their public relations efforts as a vital part of their overall business operations.