What was one key achievement of Ivy Lee's consulting firm during a presidential campaign?

One key achievement of Ivy Lee's consulting firm during a presidential campaign was the introduction of the Declaration of Principles. This document underscored the importance of transparency and ethical standards in public relations. It articulated the necessity of providing truthful information to the public and established a framework for professional conduct in the field. By promoting open communication between organizations and the public, the Declaration of Principles was pivotal in setting the foundation for modern public relations practices. This focus on ethics and truthfulness helped to build trust and credibility, which are essential elements in any effective public relations strategy, especially in politically charged environments like presidential campaigns.