What was a distinguishing factor of the Seedbed Era in public relations history?

The Seedbed Era, which took place from the late 1890s to the 1920s, was characterized by significant societal changes and the evolution of public relations as a formal practice. One of the most notable aspects of this era was the influence of muckrakers—investigative journalists who exposed corruption and wrongdoing in politics and business. These journalists played a vital role in advocating for reforms by bringing public attention to important social issues and injustices.

The muckrakers' work led to increased public scrutiny and a demand for accountability from corporations and government entities. Their investigative reporting not only informed the public but also pressured organizations to communicate more transparently with their audiences. This era laid the groundwork for the modern public relations profession, emphasizing the importance of honesty, transparency, and ethical communication in managing public perceptions.

In contrast, the other options encompass developments that occurred later in the evolution of public relations, such as the rise of online communication and social media platforms, which became prominent in the late 20th and early 21st centuries. Furthermore, the notion of declining corporate transparency does not accurately represent the context of the Seedbed Era, as this period was marked by a push towards increased accountability rather than a decline in transparency. Thus, the