What type of PR campaign focuses on managing communication during a negative event?

A campaign that concentrates on managing communication during a negative event is referred to as a crisis communication campaign. This type of campaign is specifically designed to handle emergencies or situations that could harm an organization's reputation or stakeholder relationships.

Crisis communication involves preparing for, responding to, and recovering from such events, ensuring that the right messages reach the appropriate audiences. The primary goal is to mitigate damage to the organization’s reputation while maintaining transparency and trust during difficult times. This may involve addressing misinformation, updating stakeholders, and strategically communicating the organization’s response and actions to resolve the issue.

While community relations, media relations, and social media campaigns may play roles in broader communication strategies, they do not specifically focus on the challenges posed during crises. Community relations generally emphasizes building relationships within the community, media relations focuses on maintaining connections with journalists, and social media campaigns involve leveraging social platforms for engagement and messaging. Each of these may intersect with crisis communication but does not cater specifically to managing a negative event in the same comprehensive and urgent manner as a crisis communication campaign.