What is typically found in a media kit provided to journalists?

A media kit is specifically designed to assist journalists by providing them with essential background information and materials related to a story. This includes press releases, fact sheets, biographical information about key individuals, high-resolution images, and any other relevant resources that can help the media accurately cover the organization or event.

By including background information and story materials, the media kit serves to ensure that journalists have a comprehensive understanding of the subject matter, making it easier for them to craft informative and engaging stories. This approach enhances the potential for positive media coverage and establishes a productive relationship between the organization and the media.

While financial data, promotional offers, and internal memoranda can be important in certain contexts, they do not align with the primary purpose of a media kit, which is to provide journalists with easily accessible, relevant information that supports their reporting efforts.