What is the primary function of a press release?

The primary function of a press release is to provide official statements to the media. Press releases serve as a tool for organizations to communicate important information, such as announcements about new products, events, partnerships, or significant company developments. This formalized communication allows organizations to control the narrative and convey their messages directly to journalists and media outlets, which can then disseminate this information to the public.

Unlike advertising, which typically focuses on promoting a product for sale, a press release is not primarily designed for marketing but aims to inform and engage media professionals. Gathering customer feedback and assessing market trends are functions that may relate to public relations but are not the central purpose of a press release. Thus, providing official statements is the critical role that a press release fulfills in the context of public relations.