What is the main goal of a public service announcement (PSA)?

The primary goal of a public service announcement (PSA) is to raise awareness about specific issues for the public good. PSAs are designed to inform and educate the public on critical topics, such as health, safety, environmental concerns, and social issues. They aim to influence public attitudes and behaviors in a way that benefits society as a whole, often encouraging individuals to take action or make informed choices.

Unlike promotional content that seeks to sell products or services, PSAs focus on spreading important information without a profit motive. They strive to engage the community and foster a sense of civic responsibility. This distinguishes them from other types of announcements, such as entertainment content, which prioritize audience enjoyment rather than a public service objective.