What is one of the objectives of ethical decision-making in public relations?

One of the key objectives of ethical decision-making in public relations is to resolve dilemmas based on moral principles. This involves considering the ethical implications of decisions and actions taken by public relations professionals. By prioritizing moral principles, PR practitioners can ensure that their strategies and communications uphold integrity, foster trust with stakeholders, and contribute positively to society. This approach helps in making balanced decisions that consider the interests of the organization, the public, and other stakeholders, ultimately promoting ethical standards within the profession.

In contrast to other options, maximizing profit focuses primarily on financial gains without necessarily considering ethical consequences. Enhancing product marketing might prioritize persuasive communication techniques that could cross ethical boundaries. Compliance with legal regulations is essential but not sufficient for ethical decision-making, as laws can vary and may not encompass all ethically responsible practices. Therefore, relying solely on legal compliance may fall short of what is morally right in certain circumstances.