What is an online newsroom primarily used for?

An online newsroom is primarily designed as a digital platform for media resources and updates, making it an essential tool for public relations practitioners. This type of platform serves as a centralized location where journalists and other stakeholders can access various media materials, such as press releases, media kits, high-resolution images, and contact information for company representatives. By providing easy access to accurate and current information, the online newsroom enhances transparency and facilitates effective communication between organizations and the media. This tool is critical for maintaining an organization's public image and ensuring that the information shared with the press is both timely and relevant.

Other choices, while important aspects of communication, do not specifically represent the primary function of an online newsroom. For example, social media interactions are typically more engagement-focused rather than serving as a repository of official information. Internal communications and employee engagement are also important but are usually not the main focus of an online newsroom, which targets external audiences primarily.