What is a primary concern of public relations agencies when working with clients?

The primary concern of public relations agencies when working with clients is to plan and execute effective PR strategies. This involves understanding the client's goals, identifying their target audience, and developing a comprehensive communication plan that addresses these aspects. Effective PR strategies are essential for managing the client's image, promoting their services or products, and ensuring positive engagement with the public and media.

By focusing on creating effective strategies, PR agencies facilitate meaningful interactions between their clients and stakeholders, helping to build brand awareness, enhance reputation, and achieve desired outcomes. This foundational role in shaping communication efforts is central to the practice of public relations.