What is a key characteristic of effective public relations campaigns?

Effective public relations campaigns are characterized by their need to be sustained and persuasive. This means that successful campaigns do not simply aim for a short-term impact or quick results, but rather seek to build and maintain relationships over time. Sustained engagement allows organizations to effectively communicate their messages, reinforce their brand identity, and respond to public interest and concerns consistently. Persuasiveness is crucial as well; the campaign must be able to not only attract attention but also influence the attitudes and behaviors of the target audience.

By focusing on both sustenance and persuasion, public relations campaigns can achieve significant long-lasting effects that align with an organization's goals and objectives, ultimately leading to a stronger reputation and more effective communication with stakeholders.