What is a crisis communication plan?

A crisis communication plan is a strategic framework specifically designed to prepare for and manage communication in the event of a crisis. Its primary purpose is to ensure that an organization can respond effectively, mitigate damage, and maintain or restore its credibility and reputation during challenging situations.

Such a plan typically includes predefined protocols for communicating with various stakeholders, including employees, customers, media, and the public. It outlines key messages, identifies spokespersons, and defines roles and responsibilities for team members during a crisis. Additionally, it often incorporates methods for communication dissemination and ways to monitor and evaluate the effectiveness of the organization's response once the crisis occurs.

In contrast, the other options focus on aspects of marketing and internal responsibilities that are not related to crisis management. While brand awareness and marketing strategies are important elements of public relations, they do not address the unique and immediate needs that arise during a crisis. Therefore, option C stands out as the most accurate representation of what a crisis communication plan entails.