What does "message mapping" aim to achieve in public relations?

Message mapping aims to outline key messages and supporting facts, which is crucial in public relations. This technique helps organizations clarify their communication strategy by distilling complex information into understandable and actionable messages. By organizing primary messages and pairing them with supporting evidence, public relations practitioners can ensure that the core narrative is consistent and resonates with the target audience. This process enhances the effectiveness of communication efforts, whether for crisis management, brand messaging, or campaign strategies, as it allows stakeholders to quickly comprehend what is being communicated and why it matters.