What does a crisis communication plan aim to achieve?

A crisis communication plan primarily aims to outline strategies for managing communication during a crisis. This encompasses identifying key messages, designating spokespeople, and determining the methods of communication to be used with various stakeholders, including employees, customers, the media, and the public.

By establishing clear protocols and strategies, organizations can respond swiftly and effectively to minimize the impact of the crisis on their reputation and operations. The goal is to maintain transparency, provide accurate information, and ultimately protect the organization's credibility while addressing the concerns of affected parties.

The other choices do not accurately represent the foundation of a crisis communication plan. While increasing sales or ensuring profit maximization might be objectives for a business, they are not the primary focus during a crisis. Effective management of communication is essential to preventing further damage and fostering trust, rather than attempting to eliminate negative media coverage, which is often unrealistic and not the focus of a well-structured crisis communication approach.