What aspect is NOT typically evaluated in a communication audit?

Study for the University of Central Florida PUR4000 Exam. Prepare with flashcards and multiple choice questions, each question with hints and explanations. Get ready for your assessment!

A communication audit is a systematic evaluation of an organization's communication strategies and practices, aimed at assessing the effectiveness and areas that need enhancement. Typically, it looks at the strengths of communication strategies, departmental relationships among different segments of the organization, and identifies areas for improvement in communication methods and messages.

However, an organization's market share is not a typical element evaluated in a communication audit. While understanding market share can provide insights into the organization's overall performance in the marketplace, it does not directly pertain to the internal communication processes or the effectiveness of the communication strategies within the organization. Thus, focusing on an organization's market share is outside the scope of what a communication audit aims to achieve.

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