What aspect does crisis management NOT typically include?

Crisis management primarily focuses on how an organization can effectively prepare for, respond to, and recover from unforeseen and potentially damaging situations. This includes preparing for unexpected events, which involves identifying potential risks and training staff on how to handle crises as they arise. Additionally, planning communication strategies during a crisis is crucial, as it helps to convey accurate and timely information to stakeholders, mitigate harm to the organization's reputation, and maintain public trust.

Responding to public feedback during a crisis is also a vital component, as engaging with the audience and addressing their concerns can help to restore confidence and manage the narrative surrounding the crisis.

On the other hand, building long-term brand loyalty is not typically an immediate aspect of crisis management. While fostering a strong brand reputation can certainly influence how a brand recovers from a crisis, the primary activities during a crisis focus on immediate responses and damage control rather than long-term strategic brand positioning.