Lobbying is specifically intended to build relationships with:

Lobbying is primarily focused on building relationships with government entities. This practice involves influencing policymakers and legislators to advocate for specific interests, legislation, or regulations that align with the goals of a particular group, organization, or cause. By establishing strong connections with government officials, lobbyists can effectively communicate their clients' needs and perspectives, providing information that may influence decision-making processes.

While relationships with media representatives, non-profit organizations, and employees are important in public relations and other advocacy efforts, the essence of lobbying revolves around engaging with those who hold governmental power. This direct interaction with government entities allows lobbyists to work on matters that can have significant implications on laws and policies, making this the correct focus of lobbying efforts.