Issues management is concerned with:

Issues management is primarily focused on anticipating and responding to public issues and trends. This involves a proactive approach where organizations identify potential issues before they escalate into crises. By understanding the public perception and societal trends that may affect their operations, businesses and public relations practitioners can develop strategies to address and manage these issues effectively.

This approach allows organizations to be prepared and to communicate appropriately with their stakeholders, ensuring that they remain transparent and responsive to public concerns. It encompasses monitoring the environment, assessing the potential impact of emerging issues, and crafting messages that align with the organization's values and goals. Overall, issues management is a vital component of public relations that helps organizations navigate complex external challenges and maintain their reputation.