In the context of public relations, what does the term "covert power" imply?

The term "covert power" in the context of public relations refers to secretive or hidden forms of influence, particularly in political or organizational realms. This concept underscores strategies or actions that might not be publicly acknowledged but hold significant sway over public perception or decision-making processes. The use of covert power in public relations can involve behind-the-scenes efforts to shape narratives, influence stakeholders, or manipulate media coverage without clear attribution.

This understanding of covert power contrasts with overt actions, which are transparent and observable, such as visible community involvement or open influence through social media campaigns. Covert power highlights the nuances in how influence can operate outside of public scrutiny, emphasizing the importance of recognizing and managing these hidden dynamics in any strategic public relations effort.