Covert power in public relations refers to what type of influence?

Covert power in public relations refers to behind-the-scenes political or economic power. This type of influence operates subtly and often goes unrecognized by the public and many stakeholders. It involves the capacity to affect outcomes, decisions, and public perceptions without overtly displaying authority or power. Individuals or groups with covert power may exert influence through networks, informal relationships, or insider knowledge that allows them to shape narratives or outcomes indirectly.

Understanding this concept is crucial in public relations because it highlights that not all influence is visible or loud. Many significant decisions and shifts in public perception stem from stakeholders who have the ability to manipulate situations without direct public engagement. This dynamic can be especially potent in areas like crisis management or strategic communication, where the most effective actions often happen away from the public eye.